Common Mistakes New Vendors Make (and How to Avoid Them)

Joining a new vendor platform is an exciting step for your business—but like with anything new, there’s a learning curve. Whether you’re a seasoned pro in weddings and events or just starting out, first impressions matter. And in a competitive space, even small missteps can cost you leads or bookings.

We’ve seen hundreds of vendors join our network, and we’ve noticed a few common patterns among those who struggle early on. The good news? These mistakes are totally avoidable—with just a little insight and preparation.

Here are the top mistakes new vendors make—and how you can steer clear of them:


1. Incomplete or Low-Quality Profiles

The Mistake: Uploading blurry photos, leaving out service descriptions, or skipping important info like pricing or location coverage.

Why It Hurts: Your profile is often the first (and only) chance to impress a potential client. If it looks unfinished or unclear, they’ll move on—fast.

How to Avoid It:

  • Use high-quality, professional photos of your past work.
  • Write a clear and engaging description of your services and style.
  • Fill in all required fields—especially pricing, packages, and contact info.
  • Showcase your best work up front.

2. Slow Response Time to Inquiries

The Mistake: Taking days (or longer) to reply to leads or messages.

Why It Hurts: In today’s fast-paced world, couples and event planners expect quick responses. Vendors who reply late are often seen as unreliable.

How to Avoid It:

  • Set up instant notifications on your phone or email.
  • Aim to respond within 1–2 hours during business hours.
  • If you can’t respond fully right away, send a quick message to acknowledge the inquiry.

3. Not Showcasing Reviews or Testimonials

The Mistake: Joining the platform with no reviews or waiting too long to collect them.

Why It Hurts: Social proof is key. New clients want to know others have had a great experience with you.

How to Avoid It:

  • Ask past clients to leave reviews—especially if they’ve worked with you recently.
  • Make reviews a routine part of your post-event follow-up.

4. Ignoring Platform Guidelines or Best Practices

The Mistake: Skipping onboarding emails, uploading incorrect info, or not reading platform tips.

Why It Hurts: Missing out on key features, appearing unprofessional, or even getting temporarily flagged.

How to Avoid It:

  • Take the time to read through onboarding materials or FAQs.
  • Ask support team for help if something’s unclear.
  • Stay updated on any changes or new tools offered by the platform.

5. Underpricing (or Overpricing) Without Strategy

The Mistake: Guessing your price point, either too low to compete or too high without justification.

Why It Hurts: You either lose clients or risk undervaluing your services and burning out.

How to Avoid It:

  • Research competitor pricing in your area.
  • Clearly list what’s included in your packages.
  • Adjust pricing as you gain more reviews, experience, and demand.

6. Not Staying Active or Updating Your Listing

The Mistake: Creating a profile once—and forgetting about it.

Why It Hurts: Outdated info can confuse or mislead potential clients, and inactive vendors may be less visible on the platform.

How to Avoid It:

  • Update your photos, pricing, and availability every few months.
  • Refresh your bio or featured services seasonally.
  • Respond to messages and leads regularly to keep your account active.

Final Thoughts

Getting started as a vendor on a new platform doesn’t have to be overwhelming. By avoiding these common mistakes, you’ll be setting yourself up for more visibility, more leads, and ultimately—more bookings.

Need help polishing your profile or boosting your presence? Our team is here to support you every step of the way. Reach out anytime—we’re excited to help you grow!

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